Unit 32:2 (Critical Evaluation - For OR Against)

For OR Against

I am going to discuss two different channel Idents  within BBC ONE & BBC TWO.

First I'm going to talk about BBC ONE and why I'm for it. Our group looked at the colours of the Ident which is for both genders females & males, also the colours can represent cultures and nations coming together which show unity. The Idents starts of with a grey and rainy day, then the sun comes out ansd there is more colour shown when the BBC ONE logo come into the shot. This shows us that if your having a bad day you can turn to BBC ONE and it chances your mood and makes you fill more positive. The circle represents the world as the world as been in the BBC Ident logo for around 50years and this shows continuity with all the BBC ONE Idents. The target audience for this ident is everyone as it doesn't just have feminine colours like pink or masculine colours like blue.

Now I'm going to talk about BBC TWO and why I'm against it. The Ident looks non-interesting because it uses colours like grey and black also the colours are dim which reminds me of old movies. Secondly the Ident reminds me of channel 4s Idents which doesn't make it original. Another thing is that the Ident is to complicated which makes it hard for people to know who its aimed at.