Unit 32:1 (Ident)

1.A channel indent is when a radio or TV station or network identify's themselves they usually do it by a call sign or brand name. Channel indent's are usually a short clip or animation and it is commonly done in the halfway point during a TV presentation or in-between programs.

There are 3 characteristics within every channel indent's which they all have in common:

• On every Idents it always show the channels name and the logo, because this reinforces the audience to make sure that everyone is visually aware of what channel they are watching.

       
• Have you ever realised that each Ident always uses different instrumentals and only sometimes uses voice overs. 

         
• All the indents have got a lot of footage been put into one there are short clips or animations, the reason is because it eye catching, keeps the viewers interesting, its colourful. 30 seconds is long enough to imprint the logo into the views memory.

2.The reasons why we need channel idents is because its eye catching, makes it interesting for the audience, makes sure the audience doesn't get bored it also makes the audience stay on the same channel. It needs to make the viewers aware of the linked media to the channel such as radio and other channels. The strongest thing of each Idents is that they are representation of the channels. The identity has to be unique, each idents have to be different and also creative because channels spend millions on idents. They sometimes use actor from famous shows to pull in the audience and create continuity. The marketing deal with the creating of the idents.