Advertising Workbook (Task 6)

Explain who regulates TV advertising in the UK?
ASA -(advertising standards Agency) is the independent regulator advertising across all media, including marketing on the website.

Explain the process of how to complain abut a TV advert which you thought was offensive in some way.
There are four steps:

• You can complain about an advert on their website
• You can call, text or email them with your complain
• Someone will contact you and help you solve your case
• Complaints are all anonymous unless your trying to get your name of the mail list

Explain what hap penes in the advert

Celebs get bleed-out while talking because it looks like they are going to start swearing by using the 'F word' but instead they start talking about FAMIE  and how they can help out for example hey give out there website. the main message that they are trying to put across is that famine is  man made so everyone can help out.

Explain why the advert was banned.

The reason why they banned this advert because they misinterpreted, swearing, bad body language and very aggressive and also they use celebs to get their point across and its not good because a lot of people look up to them and they are encouraged  by celebs.

Do you think the regulators were right to ban this advert?
In my own opinion I disagree with this advert being banned because they weren't swearing an even if they were they got bleed out, they were talking about Famine which means is a widespread scarcity of food; they talk about good and bad points for example; how we can stop people from starving and also they were talking about if people don't help lots of people are going to die. This is a situation were everyone can help out because it is man-made. They also give you a website to go on and look how it's helped people, what they do, what we can do etc. They use music in the back ground its loud, rocky and catches your attention. They also use repetition to make you remember what they are talking about because famine is the main point of this advert. They use celebs to get people attention because it persuades them when they see someone on television that they look up to or want to be like. If you watch television and you saw two adverts that were the same but had different celebs and one of them was your favourite celebs which one would you want to watch?. People understand adverts when they see there favourite actors, celebs, singers ect, it makes them more interesting and makes them watch the advert instead of changing the channels. This is how adverts get people to carry on watching there adverts and that's how people make there money because everyone is inspired and the adverts put there point across to the world. Overall I think that this advert is very powerful because it is talking about a very important point to the world about the world and how we can make a difference in our world, so in my opinion I disagree with them banning this advert!


Summarise your main points

In my video I have spoken about how people can complain about adverts which ain't suitable also went through the steps how to make complaints. I've also explained what's happening in this advert and why they might of banned this advert. I've also ended my video with my own opinion.