Advertising Workbook (Task 4)

Advert 1

The advert that I will be talking about is Fairy Up Liquid, the reason why I have chosen to talk about this advert is because it's got a lot of persuasive techniques for example there is repetition of the word soft, also they repeat the brand name. They use family values, this means that they have picked a family in the advert to try and sell their product. The reason why repetition of the word 'soft' is a persuasive technique is because it makes you realise how soft Fairy Up Liquid really is. The reason why they repeat the brand name is because they want you to remember the product brand. Also they have made this advert look interesting because they have used a family to sell their product, it appeals to the audience for example 20+ because its for washing up the dishes and people who are that age have their own houses and that's what the advert is showing. The product USP (unique selling point) is that Fairy Up Liquid is supposed to keep your hand soft during and after washing up. The reason why its good to have a unique selling point is because it persuades you to buy their products over anyone else's.

Advert 2

This advert is about Carlsberg beer. The main persuasive technique is to show a rich luxurious life style which taps into our aspirational tendencies. This means we associate how good the apartment is with how good Carlsberg beer is, and you would want to be like the people in the advert because they are showing to be rich and friendly, and they also drink Carlsberg beer so we associate that with how we would want to be. The product USP (unique selling point) is that it fits in with the lifestyle that we wish we had.

Advert 3

The advert that I'm going to talk about is moneysupermarket.com. The persuasive techniques they use are repetition of the website (moneysupermarket.com), and they use a millionaire celebrity Peter Jones which promotes successful career and you can trust what he is saying because he is talking about money and he knows what he is talking about he knows how to handle his money. The product USP (unique selling point) there are more deals on moneysupermarket.com than on any other websites which makes it seem convenient and is good value.