Well TV stands for Television and a television is something that you can find different sorts of information for example; news, buy products, watch films, football etc. So TV Advertising is an advert which can be 10 to 60 seconds long which is shown on TV, for example in some adverts there will be different types of products which will be shown on TV and get peoples attention so they can see what the product is all about and see if they want to buy the product, with each advert they have all got different ranges of target audience.
I have chosen to talk about the cadburys advert which advertises chocolate using a gorilla while playing the drums. The reason why i chose this advert is because its unique, its got a character of a gorilla which the audience can relate to and remember this advert.
The 4 characteristics which are common in TV advert:
- Persuading
- Memorable
- Repartition
- different types of audience on each program
It is estimated that the average American consumes 3 thousand adverts every day. We see adverts every day, everywhere we go for example: busses, television, supermarkets, internet, telephone booths, tubes, buildings etc. The second most uttered word in the world is coca cola. This shows how adverting effects us. Sometimes advertisers use characters this is successful because in some adverts its easier for the audience to relate to the characters instead of the products, for examples: people cant relate to frosted flakes, asparagus and cigarettes but on the other hand people can relate to green giant etc. There is good and bad in advertising. Advertising don't always work for example: products that have been made may not get to the market. Advertising was fine but the more it got shown around the world , people started to get bored of seeing it all the time so the more people saw the product it gets boring after a while and then the products failed, they lose lots of money.
Research is the most important thing in the world because you need to know basic information and the way you find out information is through research. you will always need to do research in your lives, because you need to know what you are talking bout or just have some useful information. for example if your selling a product you need to do some research on the product so you can have information on the product so you can sell it at the end of it. Advertising uses different methods which are effective on research for example: repartition, memorable, characters, comedy, eye catching and persuading.
Adverts stop us turning over to different channels because its pyrotechnic this means a brilliant performance or display (bang) its entertainment, funny, fun, music, interesting etc. Advertising has a future, for example computers, internet - youtube adverts, Radio - audio advertising and banner adverts around the sides of website.
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