Advertising Workbook (Task 5)

Advert 1

The advert that I will be talking about is Garnier (hair dye for women). This advert is suitable for only females, from ages 25+. The audience demographic has a range of different audience for example A/B/C1/C2 this means people that earn a lot more money and also have a lot more time on their hands for example lawyers, doctors, teachers, nurses etc, The reason why I have picked these ranges is because they have money and have a lot of time on their hands so they can go out and experiment and treat themselves to all different types of products. They make this advert look very interesting because they have used a actor off of Sex in the City, Sarah Jessica Parker the reason why I think that this advert looks interesting and people will buy this product because she's in her 40s, she still looks good, she's loves it and the product still works for her. Also if people see actors that inspire them, they are going to be convinced that this is the best product for them to buy it.

Advert 2

The advert that I will be talking about is Cadburys Chocolate (Dairy Milk). This advert is suitable for males and females, from ages 7- 40, the reason why I've given this advert the age range between this two ages is because when you get a certain age you don't really like to eat chocolate and you don't find things as funny as you would if your a teenager. The audience demographic has a range of different audience for example B/C1/C2/D/E  the reason why I have chosen this range is because the advert is funny, interesting and also chocolate isn't expensive so anyone can buy it for example students, unemployed, drivers, plumber etc. The reason why I have picked to talk about this advert is because I find it very funny and its interesting because they have picked children to sale their product which shows that once you have a glass of the Cadburys chocolate you will have half full a joy. 

Advert 3

The advert that I will be talking about is Evain water. This advert is suitable for males and females, I would say the age range is about from the ages 7+ because everyone had to drink water in their life and there isn't a age limit to drink water but I would say from the age of 7 because I have to give a age. The audience demographic has a range of different audience for example A/B/C1/C2/D/E the reason why I have picked everyone as an audience is because everyone drinks water and it's not like they can't effort it because it's only 50p for a small bottle and £1 a big bottle. I picked to talk about this advert because it is strange, babies are roller skating  around listen to music while dancing. They are trying to make Evain look like it's the best water in the world.

Advertising Workbook (Task 4)

Advert 1

The advert that I will be talking about is Fairy Up Liquid, the reason why I have chosen to talk about this advert is because it's got a lot of persuasive techniques for example there is repetition of the word soft, also they repeat the brand name. They use family values, this means that they have picked a family in the advert to try and sell their product. The reason why repetition of the word 'soft' is a persuasive technique is because it makes you realise how soft Fairy Up Liquid really is. The reason why they repeat the brand name is because they want you to remember the product brand. Also they have made this advert look interesting because they have used a family to sell their product, it appeals to the audience for example 20+ because its for washing up the dishes and people who are that age have their own houses and that's what the advert is showing. The product USP (unique selling point) is that Fairy Up Liquid is supposed to keep your hand soft during and after washing up. The reason why its good to have a unique selling point is because it persuades you to buy their products over anyone else's.

Advert 2

This advert is about Carlsberg beer. The main persuasive technique is to show a rich luxurious life style which taps into our aspirational tendencies. This means we associate how good the apartment is with how good Carlsberg beer is, and you would want to be like the people in the advert because they are showing to be rich and friendly, and they also drink Carlsberg beer so we associate that with how we would want to be. The product USP (unique selling point) is that it fits in with the lifestyle that we wish we had.

Advert 3

The advert that I'm going to talk about is moneysupermarket.com. The persuasive techniques they use are repetition of the website (moneysupermarket.com), and they use a millionaire celebrity Peter Jones which promotes successful career and you can trust what he is saying because he is talking about money and he knows what he is talking about he knows how to handle his money. The product USP (unique selling point) there are more deals on moneysupermarket.com than on any other websites which makes it seem convenient and is good value.

Advertising Workbook (Task 3)

Advertising workbook (Task 2)

Types of persuasive technique	Link to an advert which uses this technique
The Anecdote:	Cancer research (www.youtube.com/watch?v=zcupipnfuy)
Adjectives:	Actimel yogurt (www,youtube.comwatch?v=6wwd9506iyc)
Repetition:	Car insurance – we buy any car (www,youtube.comwatch?v=mxijbp7hk50)
Statistics:	Make-up – dove evolution (www,youtube.comwatch?v=iyhcnojf46u)
Fact:	Moon walking bear (www,youtube.comwatch?v=47lcloidjh4)

Advertising Work Book. ( Task 1)

What's the definition of TV Advertising?
Well TV stands for Television and a television is something that you can find different sorts of information for example; news, buy products, watch films, football etc.  So TV Advertising is an advert which can be 10 to 60 seconds long which is shown on TV, for example in some adverts there will be different types of products which will be shown on TV and get peoples attention so they can see what the product is all about and see if they want to buy the product, with each advert they have all got different ranges of target audience.


I have chosen to talk about the cadburys advert which advertises chocolate using a gorilla while playing the drums. The reason why i chose this advert is because its unique, its got a character of a gorilla which the audience can relate to and remember this advert.  


The 4 characteristics which are common in TV advert:

• Persuading 
• Memorable 
• Repartition 
• different types of audience on each program

It is estimated that the average American consumes 3 thousand adverts every day. We see adverts every day, everywhere we go for example: busses, television, supermarkets, internet, telephone booths, tubes, buildings etc. The second most uttered word in the world is coca cola. This shows how adverting effects us. Sometimes advertisers use characters this is successful because in some adverts its easier for the audience to relate to the characters instead of the products, for examples: people cant relate to frosted flakes, asparagus and cigarettes but on the other hand people can relate to green giant etc.  There is good and bad in advertising. Advertising don't always work for example: products that have been made may not get to the market. Advertising was fine but the more it got shown around the world , people started to get bored of seeing it all the time so the more people saw the product it gets boring after a while and then the products failed, they lose lots of money.


Research is the most important thing in the world because you need to know basic information and the way you find out information is through research. you will always need to do research in your lives, because you need to know what you are talking bout or just have some useful information. for example if your selling a product you need to do some research on the product so you can have information on the product so you can sell it at the end of it. Advertising uses different methods which are effective on research for example: repartition, memorable, characters, comedy,  eye catching and persuading. 


Adverts stop us turning over to different channels because its pyrotechnic this means a brilliant performance or display (bang) its entertainment, funny, fun, music, interesting etc. Advertising has a future, for example computers, internet - youtube adverts, Radio - audio advertising and banner adverts around the sides of website.

Report

The targets that i have met are setting up my blog, introducing my video profile, learning how to use video equipment, writing a script, story baord and planing my filming. Also i had to do mind maps, key terms, learn how to edit using final cut pro adding music and effects to my footage then uploading it up to youtube and my blog, i had to get peoples feed back on what they threy throught about my video, then write a report on this whole assignment and complete this assignment with a profoilo.

The strategies i have used to complete this assignment are dont get stressed out, take a break every 45 mintues, shhare ideas with class mates and also ask people for feed back so i know what people opinions are and see if i could change it to do better than i already have.

the things that i have learnt about myself is that i learn from my mistakes also i like to experience different things in which it could look in different waysso i could change my work that is good into better. the thing that i have enjoyed most about this assingment is the editing. i had to edit the footage which i filmed and make it into my own video about my myself and I. i got stressed out but never gave up becuase i enjoy editing once i got stuck into the editing i just got on with it it didnt even take me that long wish i had a longer footage to edit. i also enjoyed the little tasks that was set in this assignment becuase they were stright forword and easy.

the thing that i hhve learnt about myself which has motivated me so much on this project is the editing, i find it very interesting and fun because i know how to use the softwear. the thing that furstrates me the most is when nothing goes the way i plan it to go or wants it to go i get angry and normally give up but for this assingment i stayed very strong and was very happy with what i produced because i had to go out and film my footage three times because ieither lost my footage or you couldnt hear my voice over the busy road.

in the future i will be more fourced and i wont get angry or frustrated if ive got a problem i will try and solve my problem like an adult and do it very responable because i want to achieve good grade so i can go to uni and get a good job when im older