Viral Marketing Videos & User Generated Videos

I have been given a task to complete, I have to analyse in detail two example of Viral Marketing Videos and two examples of User Generated Videos.

I'm going to talk about two of Viral Marketing Videos.

Viral Marketing Videos

Awareness Test (Moonwalking Bear)

I have chosen to write an analysis on this video, its called Awareness Test (Moonwalking Bear).

This is the ULR for this video http://www.youtube.com/watch?v=47LCLoidJh4

The reason why I picked to right about this video is because I find it very interesting, its also eye catching and very confusing to watch.

In this video there are a group of people that start playing catch, its two different groups one white and one black. Before the video starts you get told to count how many passes the white team do in the video, then the video start and you start counting how many they catch half way through the video it stop and tells you that the white team do 13 catches but did you see the moon walker bear?. So then it plays back to you and instead of watching the white team everyone looks out for the moon walking bear.

The point of this video is testing how good your eyes are, and to say that you can miss any little thing when your contrasted on one thing when you should beware of everything. The most important point they are trying to make is to watch out for cyclist, because you can never see cyclist and there's a lot of cyclist getting hurt or getting killed.

The target audience for the advert is really for everyone but most important for drivers. They just need to look out for cyclist. The digital platform for this advert is that it appears on television for about 30 seconds and also appears on the internet.



Dove Evolution

I have chosen to write an analysis on this video, its called the Dove Evolution.

I found this advert on the internet. This is the URL http://www.youtube.com/watch?v=iYhCn0jf46U where you can find the video. The reason why I picked to right about this video is because I find it very interesting, and it proves a point that women shouldn't have to use layers of make-up and keep there hair perfect just to fit into societies perception of beauty.

In this video there is a girl sitting down looking into a camera, waiting for her make-over. They show us step by step in how she would look at the end, Once they finished her make-over they took looks of different pictures and picked the best one and then put it on Photoshop to make the girl stand out than what she really did. They edited the picture to an extend where the image looks nothing like the girl at the start of the video and they stuck it up on a board trying to make people by their products.

I think the main point of this video was to see if people would stop and by there products, but also I think it is to show girls/woman that nobody really looks like the finished touch of magazine/pictures etc.. It stenotype young people because everyone wants to look like a model or super star, young people go on diets and get them self ill just so that they can try and look like pictures in magazines but as you have just seen in this video even if you look beautiful they still put it in Photoshop to edit the pictures to try and make it look even better but they don't realise that they are making there products looks fake because they never turn out to be the same as on someone else that has brought there products.

The target audience is mainly for female because its about make-overs and how you can look for being one thing to another. The digital platform for this advert is that it appears on television for about 30 seconds and also appears on the internet.


Now I'm going to talk about two User Generated Videos

User Generated Videos

Noah

I got told I had to write an analysis on this video, its called Noah.

This is the URL where the video can be seen: http://www.youtube.com/watch?v=6B26asyGKDo

This video is so boring, too long and parenthetic, I don't understand why somebody would take picture every day of their life for SIX years and do you want to know the funniest thing about this video, well he don't look any different from the first picture he ever took from the last picture he will ever take.the music is really boring as well.

This video is about a boring man that doesn't have a life and would sit there everyday for Six years taking picture of him self then uploading it to YouTube. I think the point he was trying to make was he didn't look any different from the first day of his project to last day.

The target audience for the advert is really for people that have got no life's and think he is interesting. The digital platform for this advert would just appear on the internet for lots of views.



Tea Party



I had to write an analysis on this video, its called Tea Party.

Here is the URL for this video; http://www.youtube.com/watch?v=PTU2He2BIc0

The video is about a tea party with American prep school students. They made a hip hop video which uses wealthy Americans socialites that copy rap music but use their own lyrics to advertise Smimoff. The video is a parody of a hip hop video which uses the theme of a hip hop video but the content is different for example: women are fully clothed but are dancing in hip hop videos, instead of having champagne they have Smimoff, they were playing tennis, the location is different its in a nice quiet area.

The target market that this video would be aimed is both for men and women that are aged between 18–30 years old. It’s also forces for people that drink.

The digital platform for this music video would appear on the internet, maybe it would appear on TV on a music channels.

The purpose of this video is that they are making a hip hop music video, they are promoting Smimoff and all different types of smimoff. They are trying to make people buy or drink smimoff instead of wine, champagne.