Unit 22:1 (3 point Lighting)

Name of Light	Light Function	Position of Light
Key Light	Is used alone for interview shots	Right, 45degrees from the cameras position
Back Light	Gives dimension but separates the object from the background.	Back Center
Fill Light	Fills in the shadows and makes the subject looks less flat	Left, 45degrees from the cameras position

Unit 30:2:4(Evaluation For My Advert)

Evaluation For My Advert 

I have been set an assignment to complete, I had to get into a group of there and come up with an idea which we could make an advert based about. We had to come up with two different ideas each so by the end of it we would have six ideas to pick from then we all had to do a story board each. We put all of our ideas into one and that’s how we got our final story for our advert.

As a group we decided to make an advert on advertising a I Pod Nano. In our advert we started it of to be in a waiting room with a girl, and a boy walks in while he is listening to his music. He sits down flickering through the I Pod, he picks a song to listen to once the beat starts to drop his starts tapping his foot, fingers, head his a bit excited and starts dancing on the chair then slowly gets up and starts dancing in the waiting room his listening to pretty women. The girls say’s Excuses me but his got both headphones in and cant hear her talking, she tried so many times to get his attention then she gets up and taps him on his shoulder he takes the headphones and then she says Are you feeling alright then he shows her the I Pod with a slogan – I Pod Nano so good, you cant help yourself then the apple logo appears on the screen.

If we was to compare our advert to a professional adverts I don’t know how we would can compare it because its crazy, they have got experience to make adverts which this is our first time in coming up with an idea and making a footage our of it to make an advert for advertising our product. The only way that I can compare our advert with a professional advert is that its 30 seconds long and also we are both trying to sell our products. The difference is we use different techniques, ideas and equipment etc.  

The persuading techniques which we have used in our advert which might of help us sell our product is that we had a persuading slogan; I POD NANO SO GOOD YOU CAN’T HELP YOURSELF, also if you have got an I Pod Nano it don’t matter where you are you always want to sing alone or dance to the songs you are listening to.

I don’t really think that there is a target audience because everyone loves listening to music like I think from the ages 7+ can have an I Pod, there might be a target audience which I can I Pods like younger people don’t have money so there parents or older brothers, sisters can buy them, but they are not expensive so even if you went to college and saved up some money or started working you could buy an I Pod for your self.

We got good feed back from several people in our class everyone loved it they gave us some good point and bad points for example we should of used a better camera, lighting also they said we should of faded out the ending someone also said we should of showed more of the benefit of the I Pod Nano which is true. We haven’t taken none of the feed back offensive because this is the first time we have made an advert and it’s good to get feed back because we know what we can do differently next time. 

The things that went well within this project was me creating two mind maps with two different ideas and then making a storyboard with the best ideas and put it into one. Working within my group went well because we all knew what we had to do and got on with it and we met the deadline. Also I was very pleased within my group is we had three weeks to complete this assignment, which we had nothing but turned it into something for example we had to come up with six different ideas and then three storyboard into one idea and it was very fun and interesting. The aspect that I was very pleased within our project is that no one in my group have ever been asked to come up with an advert idea and produce an avert also I was very pleased with my group because it didn’t take us long to film the footage or edit it so at the end of it we achieved our advert.

The things that didn’t go so well, at the start it was just me and Alex working together we knew what we wanted our advert be about but then Izac joined our group and kept on trying to change our idea, once we come up with the mind maps and storyboard we wanted to get on with it and start filming but Izac wasn’t in so we had to find a different way around it, so we started to film but use a different character then half way through filming he turns up then we had to start it over and I just wanted to get the filming over with because we spent a lot of time on it but Izac just kept popping up with more ideas and it started to get boring. We also had problems with the equipment because the cameras we got didn’t work or either the battery died, we didn’t have a memory card and once we got it started we need a tri-pod but then the tri-pod was broken or we couldn’t connect the camera to it. Now we finished filming I went straight into the class to start the editing but it was stressful because we all got different roles but once it come down to it, I only got to cut and paste clips together because then Alex wanted to do the sound effects and editing then Izac wanted to do some of the editing so I let them got on with it. Once we finished the editing Sue said we had to edit the footage and make it lighter so that’s what they did while I started on my evaluation.

The things which I would do differently if this assignment got given to me again would be more organized get better equipment pick a different group for example who will always be in lesson apart from that everything went better than I thought.

In my own opinion I feel that our advert will be successful in selling our product because we have made it very clear which we are trying to sell an I Pod Nano and are slogan explains it all I Pod Nano, so good you cant help yourself, for example where ever your are you just want to dance and sing along to the songs you are listening to. I also think if we added more I Pod Nanos to our advert it would looked a bit better and more professional for our audience which they might think about buying our product.
                                                                                                                                                                                                                                                                         

Overall I really enjoyed this assignment and if I got asked to do it again I would love it, it was very fun, interesting and exciting because we had to come up with different ideas and make it into an advert witch then we had to sell our product to the class.

Unit: 30.2.3 (Advert)

IPod Advert 

Untitled from alessandra lombardi on Vimeo.

Unit 30:2:3 (Storyboard&Script)

Storyboard for Advert

Script for Advert

Picture	Audio	Effects/Camera
Boy walking while listening to his music		(Instrumental) Long shot
Girl and boy waiting in the waiting room		(Instrumental) Mid-shot
Boy playing with his iPod		(Instrumental) Mid-shot
Boy changing his song		(Instrumental) Close up on his hand and IPod
His foot tapping away		(Pretty Women) close up on his foot tapping   away
His hand tapping away		(Pretty Women) close up on his hand tapping away
His head tapping away		(Pretty Women) close up on his head tapping away
Girl moves spaces because boy starts dancing on the chair		(Pretty Women) Mid-shot of both of them
Boy gets up and starts to dance		(Pretty Women) Long shot but in slow motion
Girl says	Excuses me	(Music stops) Close-up
Boy still dancing his in his own world		(Pretty Women) Mid-shot
Girl waving saying	Excuses me, Hello	(Music stops) Close up
Boy still in his own world dancing		(Pretty Women) Mid-shot
Girl gets up and taps boy on his shoulder		(Pretty Women) Her point of view
Boy turns around Taking his head phones out		(Music stops) Her point of view, Close up
Girl says	Are you felling alright	His point of view looking at her
Boy show the IPod		(Pretty Women) Close up on IPod
TEXT (slogan)	IPod Nano So Good You Can’t Help Yourself (APPLE PICTURE)	(Pretty Women)
TEXT	CERDITS OF THE ADVERT	(Pretty Women)

Unit 30:2:2 (Presentation)

Ipod nano on Prezi

Unit 30:2:1 (Mind Maps)

Advertising Workbook (Task 6)

Explain who regulates TV advertising in the UK?
ASA -(advertising standards Agency) is the independent regulator advertising across all media, including marketing on the website.

Explain the process of how to complain abut a TV advert which you thought was offensive in some way.
There are four steps:

• You can complain about an advert on their website
• You can call, text or email them with your complain
• Someone will contact you and help you solve your case
• Complaints are all anonymous unless your trying to get your name of the mail list

Explain what hap penes in the advert

Celebs get bleed-out while talking because it looks like they are going to start swearing by using the 'F word' but instead they start talking about FAMIE  and how they can help out for example hey give out there website. the main message that they are trying to put across is that famine is  man made so everyone can help out.

Explain why the advert was banned.

The reason why they banned this advert because they misinterpreted, swearing, bad body language and very aggressive and also they use celebs to get their point across and its not good because a lot of people look up to them and they are encouraged  by celebs.

Do you think the regulators were right to ban this advert?
In my own opinion I disagree with this advert being banned because they weren't swearing an even if they were they got bleed out, they were talking about Famine which means is a widespread scarcity of food; they talk about good and bad points for example; how we can stop people from starving and also they were talking about if people don't help lots of people are going to die. This is a situation were everyone can help out because it is man-made. They also give you a website to go on and look how it's helped people, what they do, what we can do etc. They use music in the back ground its loud, rocky and catches your attention. They also use repetition to make you remember what they are talking about because famine is the main point of this advert. They use celebs to get people attention because it persuades them when they see someone on television that they look up to or want to be like. If you watch television and you saw two adverts that were the same but had different celebs and one of them was your favourite celebs which one would you want to watch?. People understand adverts when they see there favourite actors, celebs, singers ect, it makes them more interesting and makes them watch the advert instead of changing the channels. This is how adverts get people to carry on watching there adverts and that's how people make there money because everyone is inspired and the adverts put there point across to the world. Overall I think that this advert is very powerful because it is talking about a very important point to the world about the world and how we can make a difference in our world, so in my opinion I disagree with them banning this advert!


Summarise your main points

In my video I have spoken about how people can complain about adverts which ain't suitable also went through the steps how to make complaints. I've also explained what's happening in this advert and why they might of banned this advert. I've also ended my video with my own opinion.